Designer.
Creator.
Storyteller.
I'm a multidisciplinary creative working at the intersection of graphic design, strategy, and storytelling. With a background in journalism and marketing, I blend visual design, copywriting, and brand thinking to craft work that’s both impactful and intentional. Whether it's building campaigns, designing for print or digital, or dabbling in illustration and video, I bring an innovative mindset to every project.
DESIGN
SUMMIT SELTZER
I set out to craft the perfect aprés-ski hard seltzer—something crisp, refreshing, and rooted in mountain culture.
Summit Seltzer blends the energy of a day on the slopes with the laid-back, celebratory vibe of aprés-ski.
The name itself evokes elevation, snow-dusted peaks, and adventure, tapping directly into the lifestyle of skiers and snowboarders.
The branding focuses on the post-ride ritual, where tired legs, cold hands, and good company meet over a drink.
Inspired by brands like Uinta Brewing that integrate outdoor experiences into their identity, I focused on minimal, cohesive design elements, crisp vector graphics, limited color palettes, and clean typography to communicate both clarity and chill.
While the design is stripped down, every element is intentional and geared toward that cozy, snowy, lodge-after-dark feeling.
FLOWER SERIES
OUTDOORS
Using Photoshop to create various forms of print media, my goal was to visually capture the essence of the winter outdoors in a way that grabs the audience’s attention. I focused on bold imagery and seasonal tones to evoke both atmosphere and emotion, turning cold environments into compelling, story-driven visuals.
COMPANY MOCKUP
PHOTOGRAPHY
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JOURNALISM
PUBLISHED BY
FEATURED IN
CUSTOM ALLERGY CARDS FOR WORRY-FREE DINING
Lauren Nusbaum July 16, 2024
Entrepreneurship student Ben McCloskey wants to eliminate the struggle of explaining food allergies when ordering food. He is doing this as the co-founder of The Allergy Card, a startup company that allows users to create and print their own allergy and food restriction cards for free. “We want people to be able to eat without […]
FROM ATOMS TO ART
Lauren Nusbaum March 25, 2025
What do chemistry and ballet have in common? For Kirsten Rye, the answer is creativity. A senior double majoring in ballet and chemistry with a minor in ecology and legacy through the Honors College, Rye sees movement not just in dance, but in atoms. “I want to combine both subjects, to teach the same kids’ […]
YOUR PREMIER ROUTE TO MACHU PICCHU
Lauren Nusbaum December 10, 2025
Jared Snow, a founder in the Master of Business Creation program at the University of Utah, is on a mission to be the top choice for U.S. travelers on the Inca Trail to Machu Picchu. He is doing this as the founder of Inca Trek Company. Snow has generated over $1 million in revenue operating […]
FIXING ACCESSIBILITY BARRIERS
Lauren Nusbaum March 25, 2025
They say when one door closes, another opens, but that isn’t always the case when it comes to accessibility on campus. At the University of Utah, senior Ada Popham is taking an innovative approach to ensuring that doors — both literal and figurative — are open for everyone. Popham, a fine arts major with an […]
NONDESTRUCTIVE RAIL MONITORING
Lauren Nusbaum March 19, 2024
Yuning Wu is a structural engineering graduate from the Department of Civil and Environmental Engineering at the University of Utah. Now working at Stantec as a civil engineer, his graduate research focused on improving railroad infrastructure in Utah. He contributed greatly toward the first realtime rail track monitoring system on the Utah Transit Authority’s FrontRunner […]
CAREER HACKS: HELPING STUDENTS SUCCEED ONE VIDEO AT A TIME
Lauren Nusbaum May 16, 2025
If you are looking for career advice, a University of Utah student is developing a solution for you. David Kale, a recent graduate of the David Eccles School of Business, launched Career Hacks, a new digital community focusing on personal and professional development. Currently, Kale is the face of Career Hacks, but he aims to […]
THIS PIRATE GAME WILL ROCK YOUR BOAT
Lauren Nusbaum March 25, 2025
Have you ever wished your console controllers were more immersive? Imagine controlling your game with a custom-built seesaw, relying on a friend to achieve victory. That’s exactly what a team of 13 University of Utah students from the Division of Games created with “Back Off Me Booty.” Developed by Scallywag Studios, the game’s blend of […]
Lauren Nusbaum December 2, 2025
Josie Hurtley, a future director, producer, and writer, is creating a thrilling cinematic film that blends her love of science fiction and her own personal stories together. Currently studying set design in the theater program at the University of Utah, Hurtley dedicates her time after classes to creating Anastasis, [...]
Society of Professional Journalists Award Winner Campus Reporting - Region 9 (2025)
TURNING VINTAGE INTO VOGUE
Lauren Nusbaum February 21, 2025
The story of jewelry shouldn’t end once you decide to stop wearing it. Winter Chamberlain redefines vintage, stylish handmade jewelry with her brand Hiver Chic (pronounced “E-vair Chic”). She transforms forgotten or broken pieces into timeless accessories by upcycling earrings [...]
WOLI IS BLAZING TRAILS AND BUILDING COMMUNITY
Lauren Nusbaum April 4, 2025
A blend of Utah’s outdoor beauty and tight-knit community, the Women’s Outdoor Leadership Initiative (WOLI) is a club at the University of Utah that brings together students through adventure, skill-building, and connection. Club president Ryan McNevin and vice president Dhalia Kraus shared [...]
Lauren Nusbaum January 22, 2025
Utah residents love nothing more than skiing the Wasatch Mountains, except skiing out of state to try out some new terrain. The University of Utah’s largest ski club, One Love, hosted their second annual winter break ski trip to Jackson Hole, Wyoming. The opportunity offered 100 students [...]
FUELING INNOVATION: BRAEDEN RILEY
Lauren Nusbaum June 7, 2025
Most students aim high. Braeden Riley launched himself into another galaxy—and took three startups with him. Riley is one of the many student entrepreneurs on the University of Utah campus. When he’s not buried in coursework, he’s busy managing one of his many startups that [...]
Lauren Nusbaum October 22, 2024
One of the hidden gems on campus is the Lassonde Studios’ Make Space. It’s a place where students come to design projects, collaborate with others, and participate in various workshops to develop new creative skills. The Make Space is run by trained student mentors [...]
A STUDENT ACTIVIST ON HUMAN TRAFFICKING
Lauren Nusbaum November 11, 2024
Audrey Pan, a dedicated full-time student and passionate activist, is already creating a powerful impact within her community—all before even receiving her bachelor’s degree. Pan is a graduating senior at the University of Utah studying theater—in the Actor Training Program—and political science.[...]
Lauren Nusbaum October 15, 2024
Many University of Utah students are approaching the final year of their undergraduate studies, and post-graduation plans are becoming a key focus. Mechanical engineering student Ian Davidson shared his goals for when he graduates [...]
MARKETING
PLATINUM FINANCING GROUP
A Google ad campaign was launched to attract new clients to Platinum Financing Group. The images were picked to help represent the target audience, the copy was created following web SEO, and the landing page was optimized for computer and mobile compatibility. Check out the landing page using the button below.
TVI ACTORS STUDIO SOCIAL MEDIA
K9 DESIGN PET GROOMING
Print Flyers
Instagram Videos
UNIVERSITY OF UTAH SKI TEAM CAMPAIGN
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The University of Utah Ski Team Champions Club wanted to boost its visibility and student engagement on campus. I helped develop a marketing campaign centered around increasing awareness through events, team support, and tailgates to build school spirit.
We focused on expanding the club’s social media presence, collaborating with other accounts, introducing branded merchandise, and designing stickers to drive word-of-mouth exposure. To strengthen alumni connections, we highlighted the team's history, shared appreciation posts, and created opportunities for alumni engagement and recognition.
BLACK PHYSICIANS OF UTAH CAMPAIGN
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I helped develop a strategic marketing plan for Black Physicians of Utah (BPOU) to support their upcoming Swim Safety Series & Drowning Prevention initiative. Aimed at advancing health equity among Black and Latino youth in Salt Lake, Davis, and Weber counties, the campaign outlines a clear path for outreach and engagement.
The proposed plan includes a May–April campaign calendar featuring social media teasers, outreach meetings, and bilingual material production. It also recommends launching surveys and focus groups to establish baseline awareness and guide improvements. To build community support, the plan emphasizes partnerships with schools, faith leaders, and local organizations, with ongoing tracking of attendance, social media engagement, and policy impact.
The strategy is designed to be flexible—adapting in real time based on feedback and analytics—and to culminate in a compelling impact report by April 2026.
VIDEOGRAPHY
Fragmented Motion: Digital Echoes of Adventure
distortion!!
serene to nostalgic
FOMO
overwhelming...
This immersive video installation explores how technology shapes our memories of outdoor experiences. Using projection mapping, glitch effects, and immersive audio, it contrasts real moments—like climbing and skiing—with their fragmented digital versions.
As visuals shift between clear and distorted, and sound moves from nature to static, the piece highlights how media changes what we feel and remember. Inspired by glitch art and motion studies, it asks: are we preserving memories, or replacing them with curated content?
Fragmented Motion invites viewers to reflect on how phones, cameras, and constant documentation affect our connection to the moment—and to each other.
CULINARY CONVERSATIONS
ILLUSTRATION
